Logo

The logo aims to reflect a simple, professional brand mark with a tagline evoking passion, challenge and accessibility to the wider industry.

The symbol incorporates the elements of energy source in the form of solar and that of the traditional industry in the gear symbol, with the red colour symbolizing warmth, power and energy.

The tagline “Challenging the Frontier ” refers to the fact that women today are still poorly represented within the energy industry, as it remains a traditionally male-dominated sector. Consequently women need to continually challenge the boundaries, but through their passion and strength they can continue to move forward and improve both themselves, their career opportunities and also increase the awareness for other women to be attracted to the energy industry.

WIEA expresses it sincere thanks to Mr David TAN, Head (Outreach) Diploma in Visual Communication and Media Design, at the SP Design School and all the students who participated in the logo competition.

The winning logo was designed by Jiayi TOH, a second year student.